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Practical guide to building 3rd Generation
Web sites: sites designed to provide the experience of being there.
Provides especially good information about page layout and handling text
and type faces. By David Siegel (Haden Books) Our Price: $45.00 |
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Presents a realistic view of where current
technology is headed, but without all of the distracting hype. Conveys
technical predictions in an accessible writing style. Dertouzos
sprinkles vignettes of the future throughout the text to help readers
envision technologies that have yet to be introduced. By Michael
Dertouzos (HarperCollins) List: $14.00 Our Price: $11.20 ~ You Save: $2.80 (20%) |
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A sojourn inside the one-of-a-kind mind of
Victor Niederhoffer, a trader in commodities and a keen observer of
life. He has trained himself to look at the world in a singular fashion:
where the guy on the street sees opportunity, Niederhoffer has scoped out all the downsides and done the contrarian thinking necessary to turn a profit. His book, written with humor and verve, offers readers a chance to see the world through his lenses. The result is a genuinely new perspective on life (unless you too happened to grow up a speculator). By Victor Niederhoffer (John Willey & Sons) List: $18.95 Our Price: $15.16 ~ You Save: $3.79 (20%) |
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Offers accessible resources and direction
for the designer and non-designer alike. Covers everything the aspiring
(or active) Web designer needs to know,
from basic HTML to animation techniques in Macromedia Director and
tutorials for the latest release of Adobe Photoshop. By Linda Weinman (New Riders) List: $55.00 Our Price: $44.00 ~ You Save: $11.00 (20%) |
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Analyzes 30 years worth of CompuStat stock
market data to show how the 15 most popular investment strategies have
actually performed over time. 60 illustrations. By James O'Shaughnessy (McGraw Hill) List: $29.95 Our Price: $20.97 ~ You Save: $8.98 (30%) |
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Introduces personal computing via Windows
95. The book opens with explanations of the most basic computing conventions: how to use the mouse, what the Shift key does, and why you shouldn't leave floppy disks in the sun. It also explains the concept of computer files and tells the reader in a light but competent tone what it means to open, close, move, and delete files. The book also explains the Start button, the Taskbar, the Desktop, and the most important Windows 95 icons. By Andy Rathbone (Idg Books Worldwide) List: $19.99 Our Price: $15.99 ~ You Save: $4.00 (20%) |
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The latest edition of the bestselling
computer book ever--over four million copies sold. Whether making the
transition from an earlier version of Windows or tackling a PC for the first time, "Windows 98 For Dummies" helps readers take control of their computing needs. 150 illustrations By Any Rathbone (Idg Books Worldwide) List: $19.99 Our Price: $15.99 ~ You Save: $4.00 (20%) |
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Plenty of tips and tricks that range from
the cosmetic to the utilitarian. You'll discover how to configure every
facet of the Windows 95 interface, including those New Age startup and shutdown graphics. You'll also learn many keystroke and mouse tricks to zipping around the desktop and browsing the hard drive more efficiently. By Brian Livingston & Davis Straub (Idg Books Worldwide) List: $49.99 Our Price: $39.99 ~ You Save: $10.00 (20%) |
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The book begins with a basic introduction to
the Windows shell customization, then immediately delves deeper. You'll
be introduced to the registry and registry editing, including how to use
patches, search for entries, and--if you're feeling bold--compact the
registry database. Also includes ways to get rid of standard icons, such as My Computer, remove the Documents menu, protect your file types(Associations), and even edit the text on the Start button. By David Karp (O'Reilly & Assoc.) List: $29.95 Our Price: $23.96 ~ You Save: $5.99 (20%) |
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Windows 95 for Dummies Quick Reference is
the perfect "next to your computer" reference on Windows 95.
The easy to read quick reference is filled
with plain English explanations of Windows 95 features and tasks. Find
out first hand about Windows 95 new multitasking and
multithreading, Plug & Play, the taskbar,
using long file names, and much more. By Greg Harvey (Idg Books Worldwide) List: $12.99 Our Price: $10.39 ~ You Save: $2.60 (20%) |
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This dynamic book/CD-ROM/ package
combines and in-depth overview of the WWW, coverage of key concepts, and
the latest development in Web technology with project-specific
guidelines for document design, integrating graphics, audio and video,
templates and much more! 460pp, softcover w/CD-ROM. By Sandy Ressier & Sanford Ressler. (Prentice Hall Computer Books) Not Yet Available - Our Price: $39.95 |
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A fascinating, important must read that
provides the deepest insight into how Japanese companies innovate. It
inckudes details on organizational knowledge creation and the
corresponding competitive advantages. By Ikujiro Ninake and Hirotaka Takeuchi. (Oxford University Press) List: $27.50 Our Price: $19.25 ~ You Save: $8.25 (30%) |
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Fits in your pocket yet packs a powerful
punch. It is written by a veteran entrepreneur that has been
conducting business internationally for over 40 years. By Jack Nade. (Pocket Books,New York, NY) List: $7.00 Our Price: $5.60 ~ You Save: $1.40 (20%) |
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Features detailed biographies of living male
legends including Ted Turner, founder of CNN, Apple Computer co-founder
Steve Jobs, Akio Morita of Sony, and Bill Gates of Microsoft.
Common traits are examained. By Gene N. Landrum. (Prometheus Books, Buffalo, NY) Our Price: $25.95 |
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Written by a marketing consultant that
presents a serious guide to creating a comprehensive marketing strategy
for customer service. By Jody Hornor. (Oasis Press/PSI Research, Grants Pass, OR) List: $19.95 Our Price: $15.96 ~ You Save: $3.99 (20%) |
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A lively and timely book written for anyone
who deals with customers. It includes 10 ways to collect information
about customer service. By Chip R. Bell and Ron Zemke. (Amacom Books, New York, NY) List: $17.95 Our Price: $14.36 ~ You Save: $3.59 (20%) |
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Geared towards one of the fastest growing
segments of the work force--professionals who work at home--this book
offers a step-by-step plan for organization. More than 75 illustrations
show how to set up the office, create schedules, and take advantage of
recommended products to make the organizational process clear, easy, and enjoyable. Aimed at home-based entrepreneurs but anyone can benefit from the practical, easy-to-follow tips. By Lisa Kanarek. (Plume, New York, NY) Our Price: $14.95 |
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Provides an inside view of the national
workers' compensation crisis and offers possible solutions for
employers. By James Walsh. (Merrit Co., Santa Monica, Ca) Our Price: $29.99 |
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As the Internet expands at a phenomenal
rate, it has established itself as the great new international marketing
frontier. Now, from the authors of Guerrilla Marketing Online comes
Guerrilla Marketing Online Weapons--the 100 simplest, most efficient
strategies for online marketing. (Houghton Mifflin Co. 1996) by Jay Conrad Levinson , Charles Rubin List: $12.95 Our Price: $10.36~ You Save: $2.59 (20%) |
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When "Guerilla Marketing" was
published in 1983, Jay Levinson was the first to present this
innovative, take-no-prisoners approach to marketing for the small
business owner. Now completely revised, Levinson identifies how to reach
the fastest-growing markets of the '90s. (Houghton Mifflin Co. 1993) by Jay Conrad Levinson List: $12.95 Our Price: $10.36 ~ You Save: $2.59 (20%) |
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At a time when millions of small businesses
are flourishing, here is the optimum plan of attack for businesses that
want to cash in on the high profits and low costs of guerrilla
marketing. (Houghton Mifflin Co. 1993) by Jay Conrad Levinson List: $12.95 Our Price: $10.36 ~ You Save: $2.59 (20%) |
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A guide to marketing presents the fifty
basic truths that can make or break a company and features the most
up-to-date information on the uses of video, television, networking
effectiveness, distribution, and more. 40,000 first printing. (Houghton Mifflin Co. 1993) by Jay Conrad Levinson List: $14.00 Our Price: $11.20 ~ You Save: $2.80 (20%) |
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Addressing the special challenges
confronting small businesses, this helpful manual provides practical
advice on how entrepreneurs can market themselves and their products and
services, discussing the art of promotion, marketing strategies, and
other valuable information. American business is in the midst of
cataclysmic change. Corporate downsizing is increasing, causing
disillusioned employees to establish home-based businesses. Using case
studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup. (Houghton Mifflin Co. 1995) by Jay Conrad Levinson List: $13.00 Our Price: $10.40 ~ You Save: $2.60 (20%) |
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At last, a Whole Earth Catalogue for the
guerrilla marketer. This newest volume in the series presents the entire
arsenal of weaponry that has revolutionized today's marketing
strategies. It first helps readers develop an effective campaign and
then offers detailed descriptions of more than 100 tools. Includes a
money-back guarantee. 64 photos. (Houghton Mifflin Co. 1995) by Jay Conrad Levinson , Seth Godin List: $16.95 Our Price: $13.56 ~ You Save: $3.39 (20%) |
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More than 30 million people use the Internet
today, and that number is growing exponentially. This new guide shows
small and medium-sized businesses how to profit from the Internet,
orienting readers to the Internet as well as unveiling new weapons for
launching attacks and promoting businesses electronically. (Houghton
Mifflin Co. 1995) by Jay Conrad Levinson List: $14.00 Our Price: $11.20 ~ You Save: $2.80 (20%) |
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Locating your target market and more.
Dr.Jeffrey Lant shows you how to define your target market and put
together ways of leading them to purchase. Availability: This title usually ships within 4-6 weeks. Please note that titles occasionally go out of print or publishers run out of stock. We will notify you within 2-3 weeks if we have trouble obtaining this title. (Jeffrey Lant Associates 1991) by Jeffrey L. Lant Our Price: $35.00 |
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Step by step instant return on investment.
This book as well as others by this author continue to be excellent!!
I don't know how he can put out so much great information! by Jeffrey L. Lant / Paperback / Published 1997 Our Price: $24.95 (Special Order) |
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Availability: This title is
currently (as of 10/21/98) on back order. We do not have a reprint date
for this title, but we expect to be able to ship it to you within 3-5
weeks. (Jeffrey Lant Associates 1996) Paperback, 4th ed. by Jeffrey L. Lant Our Price: $35.00 |
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If you want to self publish you MUST have
this book. (Jeffrey Lant Associates 1993) by Jeffrey L. Lant Our Price: $39.95 |
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This is a great book for anyone writing
their own ads. Lant covers the whole spectrum from from how to
write using simple language that attracts people to your ad to how to
critique your own work. This is one book you will go back to over and
over again. (Jeffrey Lant Associates 1992) by Jeffrey L. Lant Our Price: $35.00 (Special Order) |
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(Jeffrey Lant Associates 1995) by Jeffrey L. Lant Our Price: $35.00 (Usually ships in 24 hours) |
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(Jeffrey Lant Associates 1995) by Jeffrey L. Lant Our Price: $19.95 (Back Ordered) |
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Worth Triple The Price! If you are selling a
product or service and desire to get wealthy as a result, you must get
this book NOW! Dr. Lant doesn't just tell you what to do, he gives you
the step by step instructions (with no detail spared) on HOW to do it.
Easily one of the top marketing books ever written. (Jeffrey Lant Associates 1993) by Jeffrey L. Lant Our Price: $39.95 (Back Ordered) |
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(Jeffrey Lant Associates 1992) by Jeffrey L. Lant Our Price: $35.00 (Back Ordered) |
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Writer and attorney Gerry Spencer, who has
never lost a criminal trial in his career, presents his ten laws of
arguing. From using fear as an ally in public speaking to the importance
of hiding emotions to learning to use words as weapons, How to Argue and
Win Every Time shows readers how to successfully state their cases and
make the winning argument. Spence hosts a weekly talk show on CNBC. (St
Martins Press 1996) by Gerry Spence List: $13.95 Our Price: $11.16 You Save: $2.79 (20%) |
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Cyberwriting is the complete guide to
creating highly targeted copy that's geared to the new online cyberspace
culture, customs, and rapidly evolving technology. Cyberwriting shows
how to use good writing and positioning to differentiate your business
and your product or service. This is a vitally necessary skill with new
websites coming online at the rate of one per minute. Cyber-ads, press
releases, sales letters, "net-vertorials", Joe Vitale covers
them all with clarity and expertise. Vitale outlines five basic ways to
grab attention in cyberspace, then adapts the tried-and-true basics of
direct marketing for the Internet age. Cyberwriting tells how, when, and
where to promote online; it's packed with relevant examples and
important internet addresses for marketeers. Of special value is Vitales
advise on how to avoid negative reactions (flaming) by doing what works
and not doing what's unacceptable. Joe Vitale's abilities as an
entrepreneur are considerable and Cyberwriting is clearly a benchmark
publication that belongs on the reference shelf of every private
entrepreneur and business organization employee considering the internet
as a venue for their product or service, and every business school
reading list and community library "how-to" business book
collection. (Amacom Book Division 1996) by Joe Vitale List: $18.95 Our Price: $15.16 You Save: $3.79 (20%) |
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(Ntc Pub Group 1994) by Nicholas Bade List: $14.95 Our Price: $11.96 You Save: $2.99 (20%) |
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Jeff Slutsky, prominent consultant and
successful author, offers an innovative marketing strategy that will
work equally well for retailers, service firms, franchise units,
mom-and-pop stores, and the Burger King down the street. Slutsky
provides detailed examples of hundreds of successful promotions that are
low cost and highly effective. (Lexington Books 1994) by Jeff Slutsky Our Price: $25.95 |
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(Prentice Hall Trade 1985) by John Caples List: $13.95 Our Price: $11.16 You Save: $2.79 (20%) |
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David Ogilvy describes this as the most
useful book on advertising that he has ever read. This book teaches all
of us, from novice to veteran, everything we need to know to create
advertising that sells; which is the whole purpose of the industry.
Whether you are in a large agency or a one person show, reading this
book will give you the edge you need. Read it. Then read it again.
Considering the amount of tested information between the covers, it
seems that the price you pay is a tiny fraction of its true value.
(Prentice Hall Trade 1985) by John.Caples List: $14.95 Our Price: $11.96 You Save: $2.99 (20%) |
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(Prentice Hall Trade 1984) by Herschell Gordon Lewis List: $14.95 Our Price: $11.96 ~ You Save: $2.99 (20%) |
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(Ntc Business Books 1996) by Herschell Gordon Lewis, Carol Nelson List: $79.95 Our Price: $55.96 You Save: $23.99 (30%) |
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(Adams Publishing 1991) by Daniel S. Kennedy List: $10.95 Our Price: $8.76 You Save: $2.19 (20%) |
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A 28-step system for crafting sales letters,
complete with examples of highly successful letters written for very
visible companies, often by the author. Of broad interest for sales
reps, business owners, and advertising people. (Adams Publishing 1990) by Daniel S. Kennedy List: $10.95 Our Price: $8.76 You Save: $2.19 (20%) |
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(Plume 1996) by Daniel S. Kennedy List: $13.95 Our Price: $11.16 You Save: $2.79 (20%) |
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An all-time classic self-help book for
seekers of success! There are only a handful of self-help, instructional
books that have had a positive impact on several generations -- "Think
& Grow Rich" is definitely on this exclusive list. It explores
and explains both the principles for achieving financial success as well
as overall success in life. Napolean Hill's 25-year quest for these
fundamental characteristics of success is based on the philosophies of
the greatest and most influential achievers of that era. Principles
outlined in this 1937 best-seller include desire, faith, imagination,
persistence and probably the world's first, detailed, well-documented
explanation of the power of "the sub-conscious mind" and "the
sixth sense." A true multi-generational classic that is as
informative and inspirational today as it was 60 years ago. (Fawcett
Books 1937 / 1990) by Napoleon Hill List: $11.00 Our Price: $8.80 You Save: $2.20 (20%) |
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Based on the philosophy of the late Joe
Karbo, a self-made millionaire, this innovative, inspirational success
guide is the key to living life to the fullest--financially and
emotionally. Using a common sense approach, this book combines
motivational exercises to build self-esteem with worksheets to define
and achieve goals. (Penguin USA 1995) by Richard G. Nixon and Joe "The Lazy Man's Way to Riches" Karbo List: $14.95 Our Price: $11.96 You Save: $2.99 (20%) |
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Catalogs, coupons, special offers in the
mail--today's busy and cost-conscious consumers are depending more and
more on the convenience and choice mail-order companies provide. In this
revised edition of his 1964 classic, self-made millionaire Cossman
details mail-order techniques and opportunities. (Fireside 1993) by E. Joseph Cossman List: $13.00 Our Price: $10.40 You Save: $2.60 (20%) |
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Robert Cialdini's Influence was a hit the
moment it was first published in 1984. Now it's been updated and revised
to incorporate the most recent developments in the fields of persuasion
and compliance to provide fresh insights and examples of how influence
works to change behavior. Photographs. (Quill 1993) by Robert B. Cialdini List: $15.00 Our Price: $12.00 You Save: $3.00 (20%) |
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Whether the challenge is closing a sale or
climbing the corporate ladder, the ability to get others to share one's
viewpoint is essential to success. This motivational book now shows
readers how to develop persuasive skills and techniques that will enable
them to bring others into agreement with them, not through force of
intimidation, but on their own. (Prentice Hall Trade 1992) by Roger Dawson Our Price: $27.95 |
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Rapp and Collins, founders of one of the
largest direct marketing agency networks, reveal the new direction that
is revolutionizing the business world. The development of computer
technology allows for a more reliable, cost-efficient mode of selling.
(New American Library Trade 1989) by Stan Rapp , Thomas L. Collins Our Price: $12.95 |
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From the bestselling authors of Marketing
Warfare comes another winner that turns conventional views of marketing
upside-down, presenting a step-by-step approach to turn an effective
tactic into an overall business strategy. (Plume 1990) by Al Ries , Jack Trout List: $12.95 Our Price: $10.36 You Save: $2.59 (20%) |
Or, if you decided a book is not what you had in mind after all, how about some soothing Music?
